The internet has become the primary place customers seek goods and services. With so many people online today, businesses are finding that to survive, they have to establish an online presence for themselves. However, just starting a website or blog isn't enough for business. To maintain search relevancy, you always have to be adapting to the ever-changing environment of SEO. Search Engine Optimization is a marketing strategy that has become imperative in the past decade. Success requires implementing the latest best practices throughout your website while establishing authority with Google. That's not going to change.