Embracing marketing technology is undeniably essential for the modern marketer. Especially in today's digital era, where automation is the lifeblood of every business environment. Marketing automation will continue to be an essential building block of productivity for any business across industries. Marketing Automation is much more than sending email newsletters or bulk SMS. Companies that use marketing automation often observe more web traffic, more business transactions, and prompts greater customer retention and loyalty. Marketing automation, when combined with intelligent user behavior-driven platforms helps engage prospects and customers through relevant content that converts prospects into customers and customers into loyal customers.