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Google Analytics for Power Users

Google Analytics for Power Users builds on learners' advanced understanding of Google Analytics. Now that you're familiar with the range of features Analytics offers, put your knowledge into action. Learn and practice techniques for comparing users who convert with those who don't, analyzing traffic sources that bring the most value, customizing channels for increased actionability, identifying top performing content on your site, and improving ecommerce performance. If you're new to Google Analytics, you should first complete Google Analytics for Beginners and Advanced Google Analytics on Analytics Academy.

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Google Analytics for Power Users

Monday·1 Links


Register for Google Analytics for Power Users

Tuesday·1 Links


Introduction to Google Analytics for Power Users

Wednesday·2 Links


Customize Channels: Reorder channel definitions
Customize Channels: Set up a 'Newsletter' channel

Thursday·1 Links


Content Site KPIs: Pages/Session, Pages/User, Repeated Users

Friday·2 Links


Content Site KPIs: Scroll Depth, Average Time on Page, Bounce Rate
Content Site KPIs: Video metrics

Saturday·1 Links


Using Page Value

Sunday·2 Links


Product Performance and Shopping Behavior Analysis reports
Course Summary