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Career Path for Marketing Automation Roles

In short, Marketing Automation is the use of software to automate routine marketing tasks for the sake of saving time or perform certain tasks at wider scale. These tasks include lead nurturing, individual customer engagement, emails and social media scheduling among the others. This way, it saves you time, energy, and €“ what's even more awesome €“ it generates organic leads. Tasks are automated by creating workflows that include specific conditions that branch out from each other to form a tree.

Soul Kim··18 links·64 saved·2.2 k viewed

Career Path for Marketing Automation Roles

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3 Key Roles within a Marketing Automation Team

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