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Business Lessons from Marvel

In 2008, Marvel Studios premiered "Iron Man," a movie that is now considered the cornerstone of the Marvel Cinematic Universe, but at the time it was a huge risk for the comic book company. Marvel had sold off its most popular characters — Spider-Man, the X-Men and the Fantastic Four — to several studios during its financial troubles in the 1990s. So, when the company decided it wanted to create its own series of films, it had to reach into its lower tier of heroes.

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Business Lessons from Marvel

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