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Amazon Business Strategy 2019

Amazon describe the vision of their business as to: 'Relentlessly focus on customer experience by offering our customers low prices, convenience, and a wide selection of merchandise. The vision is still to Consider how these core marketing messages summarising the Amazon online value proposition are communicated both on-site and through offline communications. Of course, achieving customer loyalty and repeat purchases has been key to Amazon's success. Many dot-coms failed because they succeeded in achieving awareness, but not loyalty. Amazon achieved both.

Soul Kim··13 links·67 saved·2.2 k viewed

Amazon Business Strategy 2019

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Jeff Bezos on Amazon Business Strategy - How They Succeed and Thrive in Everything

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Amazon SWOT 2019   SWOT analysis of Amazon