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Advanced Google Analytics

Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You'll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that's specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.

Soul Kim··23 links·47 saved·68.9 k viewed

Advanced Google Analytics

Monday·3 Links

How Google Analytics collects data (5:39)

Tuesday·3 Links

Transforming data using configuration rules (5:12)

Wednesday·3 Links

How to set up advanced filters on views (6:38)

Thursday·4 Links

How to set up Internal Site Search (3:56)
How to set up Custom Metrics (5:36)
How to set up Calculated Metrics (2:05)

Friday·3 Links

How to set up Channel Groupings (3:53)
How to set up Content Groupings (3:05)
How to set up Enhanced Ecommerce (4:03)

Saturday·3 Links

How to set up User ID (6:50)
How to set up Data Import (4:41)
Introduction to segmentation (5:30)

Sunday·4 Links

Using Multi-Channel Funnel reports for analysis (4:24)
Introduction to remarketing (4:37)
Introduction to Dynamic Remarketing (4:43)